All you have to do is listen and follow the schedule. I promise.
It was September 2002, after another 5k, frustrated about not breaking 18 minutes, again, (I had been consistently running 18:20), when Bobby said, "You wanna get better or what man?" Of course I said, "Well yeah! That's what I'm trying to do here!" To which Bobby replied, "I can help you. Just listen to me and follow the schedule and you'll get better. I promise."
Within six weeks I took FIVE minutes off my 15k time and by December I ran 17:43. By May of 2003 (less than 8 months after listening to Bobby) I broke 17 minutes. Fast forward to 2011 and I'm still running PRs like 32:59 for 10k and 2:37:50 at the Boston Marathon where I split 18:20 over the Newton Hills. I've even been inspired to coach, spending the 2010 season coaching high school track and cross country.
Bobby realizes it takes more than just workouts and mileage to achieve your goals. If that were the case, we could all just take some plan off the web and have at it. But we all know that doesn't work because those don't account for our unique physical traits, habits, and busy schedules. Bobby knows how to fine tune the schedule to fit your needs and can make the right adjustments when the unexpected comes up.